Sequensea partnered with Lapis Properties to bring their project Lazord to life through premium marketing assets. From a luxury brochure that conveyed the project’s essence to a cinematic video of the experience center and show apartment, our work was designed to immerse potential buyers in the Lazord lifestyle before they ever stepped inside.
Context
For emerging developments in Dubai, presentation is everything. A brochure is not just a sales tool — it is often the first physical touchpoint with a buyer, while a show apartment is the project’s most persuasive storyteller.
Capturing these experiences with the right tone, design, and emotion ensures that the development is positioned as both credible and desirable.
Details
Time Frame:
Dec 2024
Involvement:
Brochure Design, Videography
The Brief
Lapis Properties entrusted Sequensea to create marketing assets that translated architecture into aspiration. The task: produce a brochure that elegantly expressed Lazord’s design, amenities, and lifestyle, while also crafting a video that showcased the experience center and show apartment as an extension of the brand’s promise.
Our Approach
Sequensea delivered two core elements with the same focus on refinement:
- Brochure Design – A carefully structured piece blending visuals, design, and narrative into a premium presentation tool for investors and buyers.
- Videography – A cinematic video of the experience center and show apartment, designed to highlight details, ambiance, and lifestyle.
Both assets were created with an eye for consistency, elegance, and impact, ensuring Lazord stood out in a crowded real estate market.
Impact
Though limited in scope, the project had significant results. The brochure became a central sales asset for brokers, while the video extended Lazord’s reach, allowing the experience of the show apartment to travel far beyond its walls.
Sequensea is proud to have supported Lapis Properties in presenting Lazord not just as a development, but as a lifestyle worth investing in.