Since June 2025, Sequensea has been the exclusive media and branding partner for Azimuth Development’s flagship project — the Royal Yacht Club Residences on Dubai Islands. As full-service consultants, we deliver not just creative outputs but the entire strategic ecosystem that positions this development among the city’s most distinctive addresses.
Context
Dubai’s high-end real estate market is saturated with icons — every new project competes not only for visibility but for cultural significance.
For Royal Yacht Club Residences, success required more than architecture. It demanded an identity, a story, and a presence across every touchpoint where buyers, brokers, and investors encounter the brand.
Details
Time Frame:
Jun 25 – Ongoing
Involvement:
Full Project Branding, 360° Marketing,
Architectural Visualization (Image & Video Renders), OOH & Hoarding Design and Consultancy, Advertising, Signage and Graphic Design
Our Approach
Sequensea provided a comprehensive 360° package, combining creativity with strategy:
- Architectural Visualization (CGI) – cinematic video and high-resolution renders to showcase the project before it breaks ground.
- Complete Branding – logo, typography, colors, and brand guidelines, designed to reflect refinement and exclusivity.
- Marketing & Advertising – integrated online campaigns and precision targeting to drive qualified leads.
- Social Media Management – curated storytelling to build anticipation and community engagement.
- OOH & Hoarding Design – high-impact visibility at construction sites and across the city’s skyline.
- Signage & Graphic Design – from brochures and floor plans to hoardings and lapel pins, every brand detail executed with consistency.
The strength of this approach lies in its unity: every channel, asset, and message builds towards the same narrative — a residence defined by elegance, exclusivity, and timeless appeal.
The Brief
Our task was clear: to transform Royal Yacht Club Residences from a real estate project into a lifestyle brand with lasting resonance. The brief extended across every dimension of communication — from establishing the foundations of brand identity to designing the digital ecosystem, creating compelling architectural visualizations, and shaping the physical presence through hoardings, signage, and OOH campaigns.
Sequensea was entrusted not simply as a service provider, but as a strategic media partner and brand custodian, responsible for guiding the narrative at every touchpoint. The expectation was to deliver consistency, elegance, and impact — ensuring that whether experienced online, on the skyline, or in print, the brand conveyed the same sense of prestige and exclusivity.
Impact
Our work with Royal Yacht Club Residences is still in progress, with the full campaign launch ahead. The foundations are in place: a distinctive brand identity, compelling CGI content, and a complete marketing ecosystem spanning digital, social, and OOH.
As the campaigns go live, Sequensea is proud to stand alongside Azimuth as both creative partner and strategic consultant — shaping a launch designed not only to capture attention but to build lasting recognition, trust, and desire.