In May 2022, Sequensea partnered with JW Marriott Marquis City Center Doha to capture the return of Celebrity Chef Peter Lloyd — acclaimed restaurateur and familiar face from BBC’s MasterChef — as he debuted a new culinary journey at Shanghai Club. Through photography, videography, and social media content, we brought the experience to life, ensuring that every frame mirrored the sophistication of the venue and the artistry of the chef’s menu.
Context
Culinary experiences at the luxury level demand more than taste — they require storytelling. For Shanghai Club, the return of Chef Peter Lloyd was not just an event, but a statement: an internationally renowned chef bringing his creative signature to Doha’s dining scene.
To maximize impact, it was essential that the launch was captured and shared in a way that extended beyond the restaurant’s walls — reaching both local audiences and international followers.
Details
Time Frame:
May 22
Role:
Execution of full production
Involvement:
Photography, Videography, Social Media Content
The Brief
Position Chef Lloyd’s exclusive new menu as a destination dining experience and amplify Shanghai Club’s reputation as one of Doha’s most refined culinary settings. The challenge was to translate the energy, flavor, and artistry of the evening into visual content that could resonate across platforms.
Our Approach
Sequensea created a visual ecosystem for the launch:
- Photography – elegant, high-resolution imagery capturing both the atmosphere and the artistry of each dish.
- Videography – cinematic highlights of the evening, designed to immerse viewers in the experience.
- Social Media Content – tailored assets optimized for reach and engagement across JW Marriott’s and Shanghai Club’s digital channels.
Every piece of content was crafted to embody refinement while evoking a sense of discovery and exclusivity.
Impact
The event received wide press and online coverage, with Sequensea’s content amplifying visibility across hospitality platforms, lifestyle media, and social channels. Shanghai Club’s new menu gained traction not just as a launch, but as a culinary event of note in Doha.
By combining hospitality storytelling with refined visual production, Sequensea helped position JW Marriott Marquis Doha and Shanghai Club as leaders in experiential dining — where world-class chefs meet unforgettable settings.